LiveUp
Legal

Privacy Policy

Last updated: 1 October 2026

LiveUp AG runs the LiveUp Training Club in Urdorf and the website www.teamliveup.com. This policy explains which personal data we collect, why we collect it, who we share it with and what rights you have.

How we use cookies and similar technologies is described in our Cookie Policy.

1. Who is responsible

The controller responsible for processing your personal data is:

LiveUp AG
Steinackerstrasse 35
8902 Urdorf, Switzerland
Email: welcome@teamliveup.com
Phone: +41 79 902 70 44

For any question about your data or to exercise your rights, write to us at welcome@teamliveup.com. We have not appointed a separate data protection officer.

2. Scope and applicable law

This policy covers our website www.teamliveup.com, the member area (sign-in, dashboard, payments), the emails we send and the personal data we process when you train with us at the LiveUp Training Club, book a class, Personal Training, the 12-Week Challenge, the Academy, the Business Club or one of our trips.

We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP). Where the EU General Data Protection Regulation (GDPR) applies to you, for example because you live in the European Union and we offer you our services, we also comply with the GDPR.

3. What data we collect

When you visit the website

Every time you open a page, our hosting provider automatically processes technical data in server logs: IP address, date and time, the page requested, the referring page, and browser and operating system. We use this data to deliver the website, keep it secure and fix errors. We also measure visits with Vercel Web Analytics, which works without cookies and gives us aggregated statistics only (for example page views and countries), and we use the Meta Pixel for advertising. Details are in our Cookie Policy.

When you apply, enquire or sign up

Our forms ask for some or all of the following, depending on the offer:

  • First and last name, email address, phone number, date of birth
  • Address, postcode, city and country
  • Your message, your goals and your preferred time for us to call you
  • For the 24/7 membership: the package and payment option you choose and how you heard about us
  • For the Business Club: company website, industry, profession and the package you choose
  • For trips: your room choice and your answers to the trip questions, which can include body weight, height and food allergies or intolerances
  • Your confirmations (Terms & Conditions, commitment to pay) and whether you want our newsletter

Fields marked with an asterisk are required. Without them we cannot process your application or booking.

Your account and the member area

You sign in with a one-time link that we email to you, so we never store a password for you. Your account holds your name, email address, phone number and date of birth. To protect sign-in against abuse, we record failed attempts as irreversibly scrambled values (hashes) of the email address and IP address, never in plain text.

Purchases, memberships and bookings

We keep records of your orders, memberships and their renewals or cancellations (including any reason you give us), class credits, class bookings (including guests you bring), Personal Training appointments, instalment plans, invoices, refunds and any discount code you used. Card and other payment details are entered directly with our payment provider Stripe. We do not see or store your full card details. We receive the payment status, the amount and a reference to the payment.

Coaching and health data

When you train with a coach (Personal Training, 12-Week Challenge, Academy or membership onboarding) we may process data about your health and body, which the law treats as particularly sensitive: health questionnaires and waivers, body scan results (weight, body fat, lean mass, body measurements), progress photos, training plans and your coach's notes. If required for a contract, we may also keep a copy of an identity document. We collect this data from you or with your knowledge, only to coach you safely and to document your progress. Only the staff who work with you can access it.

We publish a before-and-after transformation on our website only with your express written consent, and then only your first name together with the photos and results you agreed to.

Emails and communication

We send you emails about your application, bookings, payments, appointments and membership. We keep a copy of every email we send (recipient, subject, content and delivery status) so that we can prove what was sent and help you if something did not arrive. Sign-in links in these copies are removed. Calendar invitations for appointments are sent to you as email attachments.

We send our newsletter only if you ticked the newsletter box or otherwise agreed to it. Every newsletter contains an unsubscribe link, and our email provider records whether a newsletter was delivered, opened or clicked. If you contact us by email, phone or WhatsApp, we process the content of your message to answer you. WhatsApp is operated by Meta, and its own privacy policy applies.

Data about other people

If you give us someone else's details, for example a guest you book for or a friend you recommend to us, please make sure they agree and know about this policy. We use a recommended friend's name, email and phone number only to contact them once about our offer.

Studio operations

Our class and appointment schedule is mirrored into our internal Microsoft 365 calendar so our team can plan. A Personal Training entry there shows your first name and the initial of your last name.

4. Why we use your data and on what legal basis

Under the FADP we process personal data in line with the principles of lawfulness, proportionality and purpose limitation. Where the GDPR applies, each processing activity relies on one of the legal bases listed below.

PurposeLegal basis (GDPR)
Answering your enquiry or application and preparing an offerSteps prior to a contract (Art. 6(1)(b))
Providing memberships, classes, coaching, trips and the member area; taking payments and issuing invoicesContract (Art. 6(1)(b))
Coaching with health data (questionnaires, body scans, progress photos)Your explicit consent and the contract (Art. 9(2)(a), Art. 6(1)(b))
Keeping accounting records and invoicesLegal obligation (Art. 6(1)(c))
Running a secure website, preventing abuse, keeping a record of sent emails, internal planningLegitimate interests (Art. 6(1)(f))
Aggregated website statisticsLegitimate interests (Art. 6(1)(f))
Newsletter and marketing emailsConsent (Art. 6(1)(a))
Advertising measurement with the Meta PixelLegitimate interests (Art. 6(1)(f)); in Switzerland you can object at any time, see the Cookie Policy
Publishing a transformation storyYour written consent (Art. 6(1)(a), Art. 9(2)(a))

You can withdraw consent at any time with effect for the future, for example through the unsubscribe link in a newsletter or by writing to welcome@teamliveup.com.

5. Service providers and other recipients

We do not sell your personal data. We use carefully selected service providers who process data on our behalf and under our instructions:

ProviderWhat forLocation
Supabase Inc.Database and file storage for all website and member data; delivery of sign-in emailsData stored in Zurich, Switzerland; company based in the USA
Vercel Inc.Website hosting, server logs, Web AnalyticsUSA and other regions
Stripe Payments Europe Ltd. and Stripe, Inc.Payments, subscriptions, invoices, receipts and the billing portalIreland and USA
Resend (Plus Five Five, Inc.)Sending emails and managing our newsletter list (name and email address)USA
Microsoft Ireland Operations Ltd.Microsoft 365 email and the internal studio calendarEU and USA
Meta Platforms Ireland Ltd.Meta Pixel advertising measurement (see Cookie Policy)Ireland and USA

On our Rehab page you book through an embedded calendar of tbooking.ch. The data you enter there goes directly to that provider and its own privacy policy applies. When you pay through Stripe, Stripe is also responsible for its own fraud prevention.

Inside LiveUp, only the staff who need it for their work can access your data. We may also pass data to our accountants, auditors and legal advisers, to authorities when we are legally required to, or to a buyer if our business is transferred.

6. Transfers abroad

Some of the providers above process data in the USA or other countries outside Switzerland and the EU/EEA. We transfer data only to countries that the Swiss Federal Council recognises as providing adequate protection, to companies certified under the Swiss-U.S. or EU-U.S. Data Privacy Framework, or on the basis of the standard contractual clauses approved by the European Commission and recognised by the Federal Data Protection and Information Commissioner (FDPIC). You can request a copy of the safeguards from us.

7. How long we keep your data

We keep personal data only as long as we need it for the purpose it was collected for, or as long as the law requires us to:

  • Contracts, invoices, payments and accounting records: 10 years after the end of the financial year, as required by Swiss law (Art. 958f Code of Obligations).
  • Your account, membership and coaching data: for the duration of our relationship, then for as long as claims can be made against us.
  • Enquiries and applications that do not lead to a contract: as long as we need them to follow up with you, generally no longer than 24 months.
  • Newsletter: until you unsubscribe or withdraw your consent.
  • Records of failed sign-in attempts and sign-in links: only briefly, for security.
  • Server logs at our hosting provider: for a short period set by the provider.

When the retention period ends, we delete or anonymise the data.

8. Security

We protect your data with appropriate technical and organisational measures: encrypted connections (HTTPS), password-free sign-in with short-lived links, role-based access so staff see only what they need, time-limited download links for personal files, and providers that meet recognised security standards. No transmission over the internet is completely secure, but we work to keep the risk as low as possible.

9. Your rights

Within the limits of the applicable law, you have the right to:

  • know whether we process data about you and receive a copy of it
  • have incorrect data corrected
  • have your data deleted or its processing restricted
  • object to processing, in particular for direct marketing, which we will then stop
  • receive data you gave us in a common electronic format or have it sent to another provider
  • withdraw consent at any time with effect for the future
  • not be subject to a decision based solely on automated processing; we do not make such decisions

To exercise your rights, write to welcome@teamliveup.com. We may ask you to prove your identity. We answer free of charge and generally within 30 days.

You can also lodge a complaint with a supervisory authority. In Switzerland this is the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern, www.edoeb.admin.ch. If you live in the EU or EEA, you can contact the data protection authority in your country.

10. Children

Our services are intended for adults. Minors may only train with us if they are accompanied by an adult or have written consent from a parent or legal guardian, as set out in our Terms & Conditions. We do not knowingly collect data from children online without the consent of a parent or legal guardian.

11. Changes to this policy

We update this policy when our services or the law change. The current version is always available on this page, with the date of the last update at the top. If a change affects processing based on your consent, we will ask for your consent again where required.